Question: Why is it important to understand the concept of cultural distance in international tourism?

Why is it important to understand the concept of cultural distance?

Cultural similarities or differences are a strong influence on tourists‘ choices. … Understanding international tourists’ perception of cultural distance from their home to host cultures allows researchers and marketers to better define the value of tourism behavior and future travel patterns.

Why do we need to study cultural distance in relation to tourism?

The introduction of cultural distance improves the explanatory power of tourists’ destination choice behavior, since the concept of cultural distance incorporates the cultural difference between the origin and the destination.

What is cultural distance in tourism?

Abstract. Cultural distance refers to the extent to which the culture of the originating region differs from that of the host region.

What is the importance of cultural tourism?

Cultural tourism is important for many reasons. Perhaps the most prominent reason is the social impact that it brings. Cultural tourism can help reinforce identities, enhance cross cultural understanding and preserve the heritage and culture of an area.

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What is cultural distance in international marketing?

Cultural distance is defined as the degree to which shared norms and values differ from one country to another (Hofstede, 2001). Some researchers have opted to use the term ‘cultural proximity’ in their studies, which in opposition, reflects the similarity in culture of two or more countries.

What is cultural distance hypothesis?

Cultural Distance Hypothesis. The Cultural Distance Hypothesis describes the intuitive perception that greater differences between home and host cultures are related with poorer outcomes (Johnson et al., 2006).

What is the relationship between culture and tourism?

Culture and tourism have a mutually beneficial relationship which can strengthen the attractiveness and competitiveness of regions and countries. Culture is increasingly an important element of the tourism product, which also creates distinctiveness in a crowded global marketplace.

How important is authenticity of tourism experiences?

The study of authenticity is relevant as the new forms of consumption and the new behavior that tourists are developing with tourist destinations increasingly demonstrate the search for experiences close to what is meant by original cultural issues, visits to less touristy places and greater relationship with locals …

Does culture affect tourism demand a global perspective?

The results show that while there is a negative relationship between cultural distance and tourism demand, tourism demand is less sensitive to change in cultural distance; the popularity of a travel route moderates the effect of cultural distance on tourism demand; and the influence of cultural distance is different …

Does culture affect tourism?

Cultural Distance in Tourism Studies

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This cultural distance could influence the willingness of tourists to visit a specific destination. … Cultural reasons are therefore likely to be a greater factor in travel decision-making processes when tourists are traveling to destinations with a greater cultural difference.

What do you mean by cultural tourism?

Cultural tourism has been defined as ‘the movement of persons to cultural attractions, away from their normal place of residence, with the intention to gather new information and experiences to satisfy their cultural needs.